Sunsilk, the global haircare brand, brings to the Pakistan market a range of glossy conditioners to nourish all hair types and to give the consumer a best in class hair wash experience. Conditioners are known to nourish and protect, style and smoothen frizzy, unruly hair and the Sunsilk Conditioner range focuses on highlighting the many benefits of silky smooth hair.
The main message is the need to condition unruly hair and therefore conditioners need to be used in conjunction with shampoo. #shampooaloneisnotenough was launched with a fun event held at the recently opened, luxury boutique salon, Bellagio by Sadaf on Saturday, September 9th. Prominent media members including stylists, fashion bloggers and other key influencers attended this event.
The charismatic, Anoushey Ashraf hosted the event, keeping the audience’s energy alive throughout. The event started off with an informative session on the functionality of Sunsilk Conditioners conducted by Muhammad Zaheer, the R&D Expert at Unilever who explained the technology of conditioners and how they work on hair to nourish and moisturize them which makes them smoother and healthier.
This was followed by a live demonstration by Sadaf, the talented owner of the Bellagio Salon, who skillfully worked on various models’ hair using the Sunsilk Conditioners to create magnificent before and after looks. An interactive hair talk then took place by a panel of highly experienced hair stylists. Amongst the panel were; Palwasha Yousuf, a freelance stylist who has also styled celebrities for films and commercials, Tehmina Ali, hairstylist and colour technician with over eight years of experience in the hairstyling industry, Shazdeh Ali, trained from Toni & Guy London who has worked closely with the Fashion guru Tariq Amin for the last nine years, Nida Khan who has worked with Tariq Amin for 9 years and Sanaa Awan from the Hina Y Salon. These renowned professionals offered hairstyling tips and techniques that kept the audience informed and engaged. While everybody was educated about the do’s and don’ts, a series of hair solutions were offered to the audience. The final engaging activity was called Smoothest Hairstyle where the audience styled salon girls who usually style them. This was an interesting experience for the participants since it gave them a chance to express themselves working with some of the best hair experts of the city.
“The event was fun, exciting and informative at the same time. Not only did I enjoy hosting it but was also thoroughly enlightened about the critical use of Conditioners,” said Anoushey Ashraf.
The soiree was an enjoyable evening and was a success according to Rabia, Assistant Brand Manager of Sunsilk who said, “Through this event, we tried to create awareness about hair care by informing consumers about how necessary it is to use a good conditioner. Hair is personal and important to everyone and I’m glad everyone had a wonderful time and left armed with increased hair care knowledge.”
About Unilever Pakistan
Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality & value and are trusted & consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes the film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. As one of Pakistan’s most preferred employers, Unilever directly employs over 2000 people across the country and indirectly contributes to the employment of many thousands through its nationwide sales and distribution network. The Unilever Sustainable Living Plan (USLP) provides the framework for Unilever’s ambition to double its business whilst reducing its environmental footprint and enhancing its positive social impact. In Pakistan, Unilever is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling.
For more information about Unilever and its brands: www.unilever.pk
For more information on the USLP: www.unilever.pk/sustainable-living/
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