Iznik's 'Luxury Chiffon Collection

Iznik is an ethnic wear brand for women using the fusion of niche style amalgamated in rich embellishments with pure threads of silk. The 'Luxury Chiffon Collection' consists of 8 unstitched delicate and mind blowing pieces filled with intricate embroideries and embellishments. The collection is purely a work of art with each piece being unique in its own self and promising to fit every individual's personal style. Pastel hues, striking embroidery, delicate cutworks, this collection has everything you need this Eid-ul-Adha. 

Iznik's 'Luxury Chiffon Collection' on the 31st of August  at all leading stores nationwide.
Collection: Luxury Chiffon Collection
Model: Mahnur Khan
Photography: StopStyle Photography
Makeup artist: Qasim

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AzadiFest 16- Karachi comes out to celebrate Independence Day

 [Karachi – 15th August, 2016]: Reactivate recently hosted Azadifest16, a grand Independence Day celebration. The event took place on 12th, 13th and 14th of August 2016 at Frere Hall, Karachi.

About Reactivate:

Reactivate is one of the most premium and recognized brand activation agencies of Pakistan. Our vision lies in building and promoting brands by executing ideas that allow people engagement on a large platform. We are one of the market leaders of planning, executing and creating success stories for brands and clients through events, activations and other similar turnkey solutions. Our large portfolio of clientele includes MNCs & Telecommunication Company.

The event featured live performances by Ali Azmat, Zoe Vicajji, Call the band and theatre play on Class written by Anwar Maqsood and performed by Hassan Rizvi’s team. The nation celebrated Independence Day with traditional zeal. Flag hoisting ceremony and national anthem captured most of the attention. To enhance the attendee’s experience diverse range of Pakistani food was available.

 “Azadifest16 was a blend of history and entertainment, I am really thankful to everyone who has been a part of this event and we hope to celebrate more events like this in future.” said Mohammad Ahmedullah Jung, Managing Partner, Reactivate.
Azadifest16’ was sponsored by JS Bank, Stylo, Total, Urdu1, Fm91, Careem and Lifebuoy.

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Safeguard Health and Hygiene Movement Takes Pakistan by Storm Once Again

Commander Safeguard’s latest Mission Cleansweep adventure is finally out for all to see! The new “Jungle Main Mungle” episode is not only HILARIOUS but also a testimony to the amazing talent Pakistan has to offer! Watch the video here: https://www.youtube.com/safeguardpakistan

The animation has a star-studded cast including Alyy Khan as Commander Safeguard, Ahmad Ali Butt as Dirtoo, Bahroze Sabzwari as Ghunsanna and Bushra Ansari as Dirty. It also has incredibly sophisticated animation technology and a song we just can’t get out of our heads (thanks, Shuja Haider and Ahmad Ali Butt). The brand hasn’t stopped at entertaining us, though. Continuing their “Sehat o Safai” School Education Program, this Independence Day Safeguard has pledged to educate 2 million kids across Pakistan on an importance of health and hygiene.

This pledge is part of a larger mission Safeguard has been leading since 2002 to empower kids to become health and hygiene champions. Perhaps the hallmark of this campaign was the birth of Pakistan’s first superhero, Commander Safeguard, created to augment educational material on health and hygiene. Commander Safeguard series ended up doing much more than revolutionizing health and hygiene education through it transformed Pakistan’s animation industry, and also became an international phenomenon. Safeguard, as the pioneer in animated series, also partnered with 3 Bahadur, an animated movie production by Oscar winner Sharmeen Obaid Chinoy, again revolutionizing the perception of heroes to Pakistani youth everywhere.

Commander Safeguard and the associated Safeguard School Education Program are great examples of how private sector brains can contribute to public sector good. Over the years Safeguard has educated 12 million+ kids at the grassroots, primary school level with special support in this cause from key partners Pakistan Medical Association and Infectious Diseases Society of Pakistan. This year again, Safeguard Mission Cleansweep will be playing in schools starting 15th Sep.

Safeguard has stayed true to its cause of spreading the message of health and hygiene, and also to ensure we stay entertained throughout the way. Looking forward to seeing more from

this brand in coming months! Ready to be a part of Commander Safeguard’s team and join the movement for a healthy Pakistan. Are you?

#CommanderSafeguard #SafeguardPakistan #bbpr

"PYAR WYAR" BY QB AND NOORI

QuratulainBalouch herself. The psychedelic music video is fantastically directed by Amaan Ahmed from Uncutstudios while BeenishPervaz and Munib Nawaz do the rock star yet simplistic styling and wardrobe respectively. The concept of the video may have been brewed by BB Events & PR and Empact Activations but beautifully brought to life by the directorial team at Uncut Studios.

Quratulain Balouch has been widely recognized as one of the leading female vocalists in Pakistan. She has received several national awards over the years including Lux Style Award for Song of the year in 2012, Lux Style Awards for Best original track in 2012, Pakistan Media Awards 2012, Hum Awards in 2013 and Achievement Award in 2013. QB comments at the live concert, “I am here at the #CornettoPopRock concert and I’m excited and nervous at the same time. I finally got to perform my original tracks for the first time. So thank you Cornetto for this opportunity.”

Music for this song has been composed by BIY records. The song 'PYAR WYAR' is QB's first attempt at writing her own lyrics and composing her own melody. Ali Noor added “after watching her write her own lyrics and be a part of the whole process, it is very clear that QB has the potential to be one of Pakistan's finest songwriters & we need platforms & initiatives like this one brought to us by Cornetto to surface the concert culture again.” He Added ‘What is very exciting about #CornettoPopRock is that it has actually supported our creative process to the fullest and that is something which is unique and rare. Because usually, brands just ask you make songs that they want but Cornetto gave us full creative freedom which is a big deal’

Talking about this new release, Amaan Ahmed, the director of the video said, ‘this song is all about emancipation and practicing the freedom to live and explore everything that the world has to offer. The fit of this song in all its lyrical genius is such a perfect marriage with Cornetto, as the brand too primarily focuses on youngsters daring to live and love and explore different avenues of freedom around them. I wanted this video to be hip, funky, colorful and loud, much like the pop rock composition of this song and the hip and happening feel of the brand. 

#worldaroundramsha
#BBPR

ELF Cosmetic Launches in Pakistan

Elf the eminent makeup brand has been launched in Pakistan last week. Elf promises quality and reasonable rates. Elf was previously available at drugstores as being a lower end brand, but now it has finally arrived in Pakistan. This blog is a guide to must haves of the brand. I have few of my favorites which I am looking forward to grabbing in future and just wanted to share it with my followers. So let’s get started.

#MUST HAVE NO.1
ELF POWDER BLUSH PALETTE – LIGHT
PRODUCT DESCRIPTION
This beautiful blush palette holds 4 gorgeous shades to mix and match throughout the year for a custom blended color. Great for contouring, shading, sculpting, and highlighting, these silky smooth blushes create a beautifully pigmented glow. With a mixture of complimentary matte and shimmer finishes, you can achieve a professional look every time.

#MUST HAVE NO.2
ELF MATTE LIP COLOR – RICH RED
PRODUCT DESCRIPTION
This convenient jumbo sized lip pencil creates the exact color application with twist up ease so you never have to sharpen – but we included a sharpener at the base just in case! The pigment rich color glides on effortlessly and easily to provide long lasting matte color. The enriched Vitamin A, C & E formula moisturizes and hydrates lips for beautiful healthy looking lips.

#MUST HAVE NO.3
ELF CONTOUR PALETTE
PRODUCT DESCRIPTION
The buildable pigmented colors are great for contouring, shading, sculpting, and brightening the eyes, cheekbones, nose and jawline to slim and enhance features. Features 3 bronzers for contouring, and 1 brightening shade.

#MUST HAVE NO.4
ELF CONTOURING BRUSH
PRODUCT DESCRIPTION
This brush is specifically designed for advanced makeup application to help achieve professional looks. The densely packed hair and structured shape achieve flawless dimension along the cheekbones, forehead, and jawline for targeted contouring. Perfect for using with pressed or loose bronzer powder, liquids, and creams to create beautiful sculpting all over the face. This brush is made by artisans with expert craftsmanship to cut, shape, and hand-assemble the ultra-fine synthetic hair for a luxurious experience.

#MUST HAVE NO.5
ELF SHIMMER WITH BRUSH – GOLD
PRODUCT DESCRIPTION
This beautiful Shimmer creates a radiant glow on the skin. Perfect for illuminating the face, collar bone, shoulders or anywhere you desire. Convenient for an on-the-go glow, simply sweep the shimmer on your skin with the included brush.

I hope this brief description on the must haves will be helpful for you guys when you choose to buy elf. You guys can check out their website http://www.elfcosmetics.pk/

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Bloggers meet-up with Sahir

He is back.
With a box full of ideas that are out of the box!

The king of hosting – Sahir Lodhi is back on TvOne, with a brand new show ‘Aap

Ka Sahir’. Power packed with new issues, unique advice and fresh solutions in every

segment, ye show hai zara hat ke!

Known for achieving highest ratings back by powerful content, Sahir recently

showcased his magic during TvOne & NewsOne’s Ramazan 2016 transmission “Ishq

Ramazan.”

His new show, ’Aap Ka Sahir’ is designed to be different. It will feature content that

takes the familiar and gives it an unfamiliar twist in a variety of interesting indoor and

outdoor locations.

A complete package for viewers “Aap Ka Sahir” will be launched & aired live on

TvOne from 8th August 2016 at 9:00 AM, Monday through Friday.

Official portals:

Updates: facebook.com/AapKaSahir

Alerts: twitter.com/AapKaSahir

Mobile: instagram.com/AapKaSahir

Video: youtube.com/AapKaSahir