EdenRobe- Festive Collection 2016

Eden Robe has always focused on the traditional aspect in their clothing line.This festive season they launched their Eid collection with Subtle and pastel hues. A wide range of clothes which are appropriate for the summer season. The collection is a mix and match of embroidered motifs and geometric patterns. Eden Robe is famous for their quality fabric worldwide. For the festive season they have introduced lawn , chiffon and and jacquard material. The launched happened on the 28th May 2016 at the Dolmen Mall Tariq Road. Here's a glimpse of the event and the collection.

The event was witnessed by famous Pakistani celebrities, bunch of supportive bloggers and various Tv channels. Hira Hussain was the host of the evening, who gave the warmest welcome to personalities like Ahmed Godil,VJ Samra, Yousuf Bashir Qureshi, Atif from Geo dost,Banita David, Adeel Feroz and many more.

The audience at the event was mesmerized with the amazing collection by EdenRobe which were elegant and on the other hand crisp and vibrant. The launched was witnessed by myself and I would like to appreciate the efforts of the team EdenRobe and DotPR who were the managing the event as the Mall it self gets crowded but the teams of creative Dots were active and all composed throughout the event. I was wearing EdenRobe and I can guaranty the quality and the perfection of the design, the dress I got was a perfect summer selection. 

So for my readers I would recommenced to visit their outlet at the Dolmen Mall and grab your favorite designs asap, as the collection has amazing sophisticated style with the essence of trending styles.

Stay connected with the blog for more summer updates, Till than stay hydrated 

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Image Fabric- Pret Collection 2016

Image Fabric the prime Chikankari brand of Pakistan has recently launched their Eid 2016 Pret collection. The Pret collection is a mix and match of embroidered, Chikankari and pearl embellished Kurtas. Keeping the weather condition on the festive season in mind their main material is Lawn and Cotton net, to give it a formal touch embroidery is being done on Front and Sleeves. Here's a glimpse of the Pret Collection.

All the dress are being made with pure fabric and vibrant hues to create designs in ever changing world. The kurtas are priced between 2200 to 6000Rs, all the designs are in pastel tone so that it goes well with the climatic conditions in Pakistan during summer.

DESIGNER'S NOTE:

"We have tried to stay consistent with our Pret collection that are wearable throughout the day in summers"- Creative Director Image Fabric Uzma Ahmad

The designs are easily available at their website, and for the complete look book I would suggest my readers to visit their Facebook page and Instagram Handle. Links are given below, try and grab your favourite design asap! 

Website: www.image.net.pk

Facebook: ImageFabrics

Instagram: ImageFabrics

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Jahanara -Festive Collection

Hello there everyone, I am here with my weekday blog this time it's about the launch of a clothing line as a festive collection Jahanara by Insaf Textiles. Ramadan is around the corner and people prefer doing their Eid shopping way before, so here's the glimpse of the collection by Jahanara.

The launch happened at Lahore this week, at the PFDC Fashion Active. The launch was attended by various Pakistani Celebrities, Ayesha Sana was there to Brighten the event along with Zara Peerzada. The collection has ten designs, with two different shades of summer. Few are vibrant and others are subtle hues with the touch of fine embroidery. Each designs says it's own story, Pakistani traditions are the inspiration of the designer. Here's few designs which were revealed at the showcase and wore by the celebrities themselves to make the event more glamours.

The images show the variety they have in the collection, for you guys I would suggest to check out the look-book at the official website of Jahanara i.e www.jahanara.com.pk or their Instagram handle Jahanaraofficial. Grab the collection asap! 

So this is it from the weekday blog, as the collections for Eid are coming in please follow me on my Social media handles for latest updates, and do catch up my latest blog-posts. Till than Happy Shopping 

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Grand Opening- VINTAGE GALLERIA

Trend for Interior Decoration commonly known as Home Decor has been changed in these years. Designers with great design aesthetics are coming forward to give their best in this field. In this context on May 14th, 2016 designer Anum Kasim opened doors to her Interior gallery which she gave a catchy title Vintage Galleria. The concept behind the galleria is a mix and match of classic and modern design elements.

Anum designed her pieces in a way that the carvings on the furniture depicts the classical era and the polish and leather finishing gives it a modern look.

  

Anum's inspiration behind these pieces is the European era, which has those decorative mouldings, Ceilings and panels with Plaster of Paris carvings. All the elements of Anum's inspiration are beautifully depicted in her work. The galleria is now open for public after it's grand opening at Bhukhari Commercial Area Phase 6, Defence Karachi. The opening was witnessed by me and I must comment here for the warmest welcome by Hasan Rizvi of Body Beat PR and Anum Kasim herself.

The opening was also attended by Famous Pakistani Celebrities including Komal Rizvi, Farooq Menghal, Aisha Khan, Mrs Faysal Quershi, Kiran Khan, Zurnain Imam, AB, Fahan Lakhani, Ambreen Haider, Hina Ramzi, Anisa Farooqi, Tara,Yousuf Bashir Qureshi and others.

Anum also told us about her Favourite Design house i.e Ralph Lauren and Clive Christian. She also gave a very useful tip for our reader that the rooms and furnitures are incomplete without accessories. Flooring, lighting, paintings and other decoratives are very essential for a decorating a room. 

It was an amazing experience for me to visit her Vintage Galleria, every piece was a master piece and centre of attraction, I wish a good luck to Anum and for you guys in Karachi must visit Vintage Galleria at Bhukhari Commercial Phase 6.

Click Vintage to visit their official Facebook page to keep your self updated with the upcoming designs. So this is it from my weekday blog, Hope you guys will visit the galleria, do share your comments below, Till than keep decorating your Home Sweet Home. 

*Thank you Vintage Galleria and BodyBeat PR for the invitation and all the updates.

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BRIDAL COUTURE WEEK 2016- In a Nutshell

Bridal Couture Week 2016 was gold coated this year. A three day show reel was fantastically managed by HumTv Network. Bridal Couture Week is not only a popular event in Pakistan but internationally, as it provides a platform to explore Pakistani talent and take it across the globe.

DIRECTOR'S NOTE:

Bridal Couture Week is one of the high profile event in the fashion events of the nation, BCW always enjoy the privilege of hosting Bridal weeks in both Karachi and Lahore every year. Sultana Siddiqui (President HumTv Network) comments on BCW " It has always been our core objective to highlight positive attributes of Pakistan."

In this blog I am putting this huge star studded event in a nutshell for those who missed and for those who want a glimpse right before the TV premier.

May 6,2016 Day 1 of the Mega event showcased designers like Fahad Hussayn the Guru, Yasmin Zaman, Erum Khan, MNR Design Studio followed by Tabassum Mughal, Mansoor Akram, Naushad Imdad. Let's give you a glimpse of  showcase at Day 1.

At Day 1 on the ramp we witnessed Hadiqa kiyyani, Farhan Saeed, Urwa Hoccaine, Hina Hussain, Adnan Hussain Show stopping for the fashion Gurus. With the presence of Crickter Yasir Shah for Naushad Imad stated clearly that BCW has wide exposure and not only TV/ film actors, the event has been versatile on the whole. Such as TV Host Sana Bucha shined up for Sadia Mirza on the Ramp.

MAY 6,2016 Day 2

At the Day 2 which was covered by me on my Facebook as a live feed, showcased designers like Bibi London, Deepak and Fahad, Ayesha Ibrahim, Uzma Babar, Kuki Concepts followed by Teena Durrani and Fozia Hammad and the most awaited showcase by Zainab Chotani. Let's have a glimpse of day 2

Bibi London, a London's leading store featured Tarun Thailiani and Neeta Lulla, Danish Taimoor and Hareem Farooq were the shop stopper for Deepak and Fahad, Sumbul Iqbal spread her magic for Ayesha Ibrahim, and After 7 year Tapu Sharif came back on the ramp for Uzma Babar along with Mansha Pasha. Kuki concepts made Naveen Waqar, Ahsan Khan and Momar Rana to walk in the beautiful attires. Whereas Mahi e Meer's cast came on the ramp of Zainab Chotani in the Finale for the day.

And the highlight of the day was the performance by Hasan Rizvi him self and was joined by Rabia Chaudry to open the showcase of Tajwardi by Deepak and Fahad, here's the glimpse

 8th May,2016 Day 3 

On the 3rd day of BCW designers who showcased were Nickie Nina, Rang Ja, Emraan Rajput, Aisha Imran, Asifa and Nabeel followed by Amir Adnan, Sonya Batla and Grand Couturiers like Zara Shahjahan, Elaan, Umer Sayeed, Kamiar Rokhni, Shameal Ansari and many more...

Team Udaari played for the cause on child abuse on the ramp showcasing Sonya Batla, Models like Nadiya Hussain, Cybil Chaudry, Areeba Habib,Rizwan Ali, Abbas Jaffery and many more made the event successful by giving their best each day. Sami khan, Agha Ali were their on the ramp for Emraan Rajput, Junaid Khan walked on the ramp for Rang Ja. Ahsan Khan, Humayun Saeed, Sarwat Jillani, Sohai Ali Abro walked for Sonya Batla, the showcase was surely star studded.

BACK STAGE & RED CARPET GLIMPSE:

Sponsors and Management Credits: 

The Bridal Couture Week 2016 was co-sponsored by Nestle Everyday, associated partners were TUC, Refreshed by Pepsi Co, supporting sponsor were Cake Rusk, J. as a fragrance partner, Transportation was handled by Careem, Food was sponsored by Pizza Hut, Makeover were beautifully done by Nabila's Npro and N-gents, jewellery by Hamina Amir, Choreography by Ketan Bhatia. Hasan Rizvi from Body Beat PR and Events handled the PR along with HumTv PR department. All the pictures at the event were taken by Haris Usmani, Ahsan Qureshi and Kashif Rashid.

Thank You, Humtv Network and Body Beat PR for all the co-operation and inviting me to cover the event, My look and experience will be up soon on the blog. Keep following guys!

For PR and Sponsors please email me at ramsha_azeem@hotmail.com.

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