Heels launched its flagship
store at Lucky One Mall, Karachi on Thursday 15 June
2017. The launch event was attended by celebrities and
A-listers, besides socialites, media personnel, friends and
family.
Spearheaded by Ashraf Mayia, Jawad Durrani and Asim
Hafeez, Heels strive to offer the best in footwear to
its discerning clients.
At the grand launch, the brand also introduced its
latest Eid collection titled ‘A Festive Affair’.
The evening commenced with the arrival of television
stars followed by the ribbon cutting ceremony performed
by Mr Mirza Ishtiaq Baig and celebrated actor Minal
Khan.
This was followed by an entertaining fashion show
showcasing the best of heels. Models could be seen
adorned in smart western wear sporting smart and trendy
footwear by Heels. The models had been beautified by
Beenish Pervaiz.
During the fashionable presentation, lip-smacking hors
d’oeuvers and cocktails were also served to the delight
of the guests.
The event was well-organised promising to set a new
milestone for the brand.
The event was organised by T-Factor Events; styling and
wardrobe by Thomas Fernandes. Media management and PR
was handled by IDEAS Events PR.
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