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Sunday, 23 October 2016

Drama Time- Watch your favorite dramas online

Karachi, 21st October 2016: Unilever Pakistan launched the first Pakistani drama portal with legal and high quality content, #DramaTime. This platform will help fight piracy and create a win-win for both the end viewers and television networks with minimal advertising. Currently, the website hosts dramas from our nation’s biggest television networks such as Hum TV Network, APlus/ATV, Express Network, TV One and Urdu1. The event was hosted by Mansha Pasha as well as Pakistan’s favorite comedian and superstar Yasir Hussain with Chief Guests Sultana Siddiqui (Hum Network) and Bilal Lakhani (Express Group). The star-studded event had some of Pakistan’s most loved celebrities from the drama industry such as Behroze Sabzwari, Rubina Ashraf, Saba Hameed, Ahsan Khan, Mehwish Hayat, Aijaz Aslam, Feroze Khan, Nausheen Shah, Wajahat Rauf, Shazia Wajahat, Tipu Sharif, Sarwat Gilani, Hina Bayat amongst many others. In addition, the keynote speakers were Shazia Syed – (Chairperson and CEO - Unilever Pakistan) and Ali Tariq (CFO - Unilever Pakistan). The PR was handled by BodyBeat Events & PR.





DRAMATIME:
Dramatime is an online portal that features Pakistani drama content from the country’s top television channels. Unilever Pakistan recognizes the growth of online video content consumption in the country and wants to invest in creating an online environment where the Pakistani audience can visit and watch their favorite dramas with minimum advertising. This initiative aims to have a WIN-WIN strategy for:

 * Drama Industry: To fight piracy - all the content for the site is sourced legally.

 * TV Channels: Expand to the digital audience, giving them the opportunity for their favorite dramas to be viewed at the audience’s convenience.

 * Unilever: connecting with our digital audience through an engaging and convenient platform.

 The aim is to expand our channel partnerships and Unilever welcomes all TV channels to partner with them to provide legally sourced and high quality drama viewing experience right to digital screens of the Pakistani audience.

 Shazia Syed (Chairperson and CEO - Unilever Pakistan), “Unilever is committed to ensure that we provide our consumers with the good quality and convenient solutions for their everyday needs. As a company that was established at the birth of this country, we are very close to our consumers and our Pakistani heritage. This portal is a reflection of just that. It provides our

For watching Dramas Online instantly log on to https://www.dramatime.com


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