Pakistan 22 October 2016 – Unilever’s health soap Lifebuoy celebrated the 9th Global Handwashing Day (GHD) together with a famous celebrity, Fahad Mustafa, and other influential people in attendance. This record breaking event was popularly known as #High5forHandwashing and was the biggest GHD event in Pakistan, with 20,000 participants. Lifebuoy broke the Guinness World Record of Most Number of Double High-Fives in the relay in 60 seconds and created history. Through this initiative, Lifebuoy will give back to society by saving many precious lives, as each high five will lead to teaching 5 kids the act of handwashing. Lifebuoy aims to save more and more lives this way under the ‘help a child reach 5’ platform. 17 celebrities participated in this campaign, namely; Waseem Akhram, Syra Shehroze, Anoushey Ashraf, Saira Kabeer, Yassir Hussain, Adnan Siddiqui, Zhalay Sarhadi, Sonya Hussain, Aashir Wajahat, Feroze Khan, Sajal Aly, Ali Zafar, Ahsan Khan, Shahzad Sheikh, Hareem Farooq amongst many others.
Handwashing with soap is one of the most cost-effective ways to reduce preventable diseases like diarrhoea and pneumonia – the main causes of child mortality. Millions of parents across the world do not have the same privilege often because of a simple lack of hygiene awareness. Handwashing with soap is a simple action, but one that can make a big difference. Join us in helping spread the social message.
Lifebuoy runs the world’s largest hygiene behavior change programme and has already reached over 337 million people across the globe since 2010. As part of Lifebuoy’s commitment to decreasing child mortality and to the Unilever’s Sustainable Living Plan, Lifebuoy is aiming to change the handwashing behavior of one billion people by 2020.
Global Handwashing Day is an annual awareness day celebrated in over 100 countries worldwide. Global Handwashing Day aims to put the global spotlight on handwashing with soap as a lifesaving habit. Unilever through its Lifebuoy brand co-founded Global Handwashing Day in 2008.
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