Mortein Fights with Dengue & Chikungunya in KPK

Reckitt Benckiser (RB), makers of Mortein, partnered with the Ministry of Health, Khyber Pakhtunkhwa (KPK) to increase mass awareness on how to fight mosquito-borne diseases such as dengue and chikungunya after the recent outbreak in Peshawar. The two organizations collaborated to educate masses on how to reduce these diseases from their source and what are the necessary precautions one must take to prevent them.

Dengue and chikungunya are both debilitating mosquito-borne diseases caused by closely related mosquito species. Due to the alarmingly high incidences in the country over the last few years especially this year where the number of people infected crossed over 5000 in just KPK, it is extremely important to take immediate steps to stop these mosquito-borne diseases from happening.

The partnership between RB and the Ministry aimed to create public attention towards such mosquito-borne diseases and what could be done to prevent them. Thousands of catchy awareness posters were put behind rikshaw vehicles educating masses about the small steps they can take to reduce dengue and chikungunya. These steps were also distributed door-to-door in the form of pamphlets to thousands of households across Peshawar. The consistent message throughout was to demonstrate basic precautionary actions to help prevent dengue which includes: 1) Ensuring drinking water is covered and there is no clean water standing outside houses 2) Maintaining cleanliness inside and outside your house 3) Wearing fully covered clothes to prevent mosquito bites and 4) Using good quality pest control products.

Fahad Ashraf, Marketing Director of RB Pakistan, stated about the partnership, “This collaboration between RB and the KPK Government is yet another testament of our pledge for a healthier and cleaner Pakistan as part of our national campaign “Hoga Saaf Pakistan”. Through this specific initiative under Mortein, the idea is to make people aware that they can themselves ensure a healthier, mosquito-free and the disease-free environment by adopting small steps for themselves and those around them.”

Did you know? Sunsilk Conditioners Provide the Perfect Solution to Tame and Smoothen Unruly Tresses

Sunsilk, the global haircare brand, brings to the Pakistan market a range of glossy conditioners to nourish all hair types and to give the consumer a best in class hair wash experience. Conditioners are known to nourish and protect, style and smoothen frizzy, unruly hair and the Sunsilk Conditioner range focuses on highlighting the many benefits of silky smooth hair.  

The main message is the need to condition unruly hair and therefore conditioners need to be used in conjunction with shampoo. #shampooaloneisnotenough was launched with a fun event held at the recently opened, luxury boutique salon, Bellagio by Sadaf on Saturday, September 9th. Prominent media members including stylists, fashion bloggers and other key influencers attended this event. 

The charismatic, Anoushey Ashraf hosted the event, keeping the audience’s energy alive throughout. The event started off with an informative session on the functionality of Sunsilk Conditioners conducted by Muhammad Zaheer, the R&D Expert at Unilever who explained the technology of conditioners and how they work on hair to nourish and moisturize them which makes them smoother and healthier. 

This was followed by a live demonstration by Sadaf, the talented owner of the Bellagio Salon, who skillfully worked on various models’ hair using the Sunsilk Conditioners to create magnificent before and after looks. An interactive hair talk then took place by a panel of highly experienced hair stylists. Amongst the panel were; Palwasha Yousuf, a freelance stylist who has also styled celebrities for films and commercials, Tehmina Ali, hairstylist and colour technician with over eight years of experience in the hairstyling industry, Shazdeh Ali, trained from Toni & Guy London who has worked closely with the Fashion guru Tariq Amin for the last nine years, Nida Khan who has worked with Tariq Amin for 9 years and Sanaa Awan from the Hina Y Salon. These renowned professionals offered hairstyling tips and techniques that kept the audience informed and engaged. While everybody was educated about the do’s and don’ts, a series of hair solutions were offered to the audience. The final engaging activity was called Smoothest Hairstyle where the audience styled salon girls who usually style them. This was an interesting experience for the participants since it gave them a chance to express themselves working with some of the best hair experts of the city.   

“The event was fun, exciting and informative at the same time. Not only did I enjoy hosting it but was also thoroughly enlightened about the critical use of Conditioners,” said Anoushey Ashraf. 

The soiree was an enjoyable evening and was a success according to Rabia, Assistant Brand Manager of Sunsilk who said, “Through this event, we tried to create awareness about hair care by informing consumers about how necessary it is to use a good conditioner. Hair is personal and important to everyone and I’m glad everyone had a wonderful time and left armed with increased hair care knowledge.” 


About Unilever Pakistan 
Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality & value and are trusted & consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes the film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. As one of Pakistan’s most preferred employers, Unilever directly employs over 2000 people across the country and indirectly contributes to the employment of many thousands through its nationwide sales and distribution network. The Unilever Sustainable Living Plan (USLP) provides the framework for Unilever’s ambition to double its business whilst reducing its environmental footprint and enhancing its positive social impact. In Pakistan, Unilever is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling. 

For more information about Unilever and its brands: www.unilever.pk 
For more information on the USLP: www.unilever.pk/sustainable-living/ 

Veet Introduces a Grooming Platform Aiming to Reach More Than a Million Girls Across Pakistan!

Self-grooming a necessity in this fastest era, no one should be left behind due to lack of confidence and communication. For the first time in Pakistan, Veet introduces a grooming platform, Veet Academy, which aims to reach more than a million girls all across Pakistan with the intent to shape them into self-assured, passionate and confident beings who constantly thrive to bring out the best within themselves. All across the country, Veet is reaching out to more than a million schoolgirls in an on-ground activation which goes to 4500+ schools and colleges. Along with that thorough courses and modules are also available online on Facebook, at Veet Pakistan and YouTube where these courses can be accessed easily, students that take the online Veet Academy courses are also given the opportunity to receive certificates.

The entire Veet institution is based on five values; Confidence, Charm, Communication, Health & Fitness and Intelligence. Veet Academy has vigilantly chosen mentors for each of the five values, these celebrity mentors are the living examples of what they preach, namely Sarwat Gilani, Massarrat Misbah, Sidra Iqbal, Hareem Farooq and Aamina Sheikh. During the activity, school girls also get a personalized message from Mahira Khan which aggravates the excitement and builds a connection with their favourite celebrities. Zainab Raja, last year's Miss Veet winner is a part of this campaign which includes a number of motivational talk sessions across several girls’ colleges and schools with the aim of grooming them into poised and charming individuals.

The first grooming session took place at Sir Syed Girl's college Karachi, where Zainab conducted a brief but highly inspirational talk. Short videos supporting cleanliness, skin care and staying fit were shown to build an interest of personal hygiene in young girls. Also, Zainab spoke about young individuals and the impact of 5 Veet values, and the care traits which are interlinked. She further explained the role of fitness and health in building self-confidence.

"I always dreamed of giving motivational speeches in schools and colleges, especially when guest speakers would visit her own college. However, she didn't know that her dreams would turn into reality that quickly. Hence, reminding those young minds seated in the hall that "you shouldn't stop dreaming and believing that those dreams will come true." Zainab Raja- Ms Veet 2016 Winner

BLUE BAND MARGARINE AND SPECIAL OLYMPICS PAKISTAN JOIN HANDS FOR A MORE INCLUSIVE SOCIETY

‘AchaiBarhnay Do’ this year with the aim to create a more inclusive environment for kids all over Pakistan. Blue Band is Pakistan’s leading spreads brand enjoyed all over Pakistan for over 25 years. It is a daily source of essential fats and vitamins that help children to grow, develop and thrive.

The brand has long been an advocate of children’s growth and development. Society puts a lot of focus on child’s health and wellbeing which is imperative, however, often the most important lessons of empathy and acceptance that are essential for character building are missed. Blue Band aims to reinforce the importance of social inclusion for parents/guardians to teach kids the idea removing barriers for differently-abled kids through this initiative.

Blue Band has not only started the conversation around inclusion but is making an effort to further the discussion by joining hands with Special Olympics Pakistan to organize the ‘Both Buddy & Me’ race. The race will be conducted at Pakistan’s largest inflatable race course where kids will be paired up in a buddy system with differently-abled kids to finish the obstacle course together as a team. This will help bring the kids closer, whilst reducing barriers for differently abled kids through an opportunity to showcase their skills in sports and games.

The race will be held on September 17th at Beach Luxury Hotel.

Director Foods & Refreshment Unilever, Farheen Salman said, “This event will not only bring the topic of inclusion to the forefront but also provide the start of an actionable and meaningful movement about character development. Children are the future and we need to make every effort to nurture an environment where people of all abilities feel safe, included and accepted and are given a chance to participate to create a more tolerant and well-rounded Pakistan.”

Founder Special Olympics Pakistan Ronak Lakhani expressed her appreciation for Blue Band’s initiative, adding ‘This event is a step towards spreading awareness. Join us on 17th September 2017 to celebrate inclusion and spread the goodness. AchaiBarhnay Do.’

CFA Society awards Reckitt Benckiser for the ‘Best Gender Practices’

 Reckitt Benckiser’s ‘DARE’ platform with its powerful gender diversity and women empowerment initiatives, led it to win the ‘Best Gender Practices’ award, at the CFA Society’s 14th annual ceremony on August 30th at Pearl Continental, Karachi. ‘DARE’ is definitely a winner as it focuses on various purpose driven themes that aim to transform women into more daring individuals by empowering them through both external and internal organisational practices.

DARE is a Reckitt Benckiser initiative to encourage more and more women to step into the workforce and by getting recognized on many platforms, it can serve as a best practice for many organizations to follow. 

With a vision to achieve that, RB Pakistan launched ‘DARE’ as a platform to Develop, Attract, Retain and Engage talented women. As part of the internal empowerment series, ‘lean in’ circles were introduced, revolving around key themes such as Not Afraid, Breaking Stereotypes, Sexual Harassment Training, Bold for Change and Lean In Together – the ‘He for She’ Campaign.  These Lean in circles served as a networking opportunity for women with the purpose to support each other and learn from one another. With each lean in a circle having a different take on things, this exercise proved to be a rather innovative and interesting one in some cases, especially for lean in together, ‘He-She’ campaign – where females dared their male colleagues to perform the actions that were generally considered stereotypical for women to do. Hence creating awareness among men about the dual careers that women have to manage and the things they take for granted.

Along with this, RB also launched a mentorship program that focused on women in senior positions supporting talented women to overcome hurdles to progress.The themes for mentoring meetings involved having powerful conversations, networking, balancing responsibilities, dealing with changed perception, dual careers, work-life balance, child care, building relationships with key people and much more, making it easier for women to be better equipped with what’s expected of them. To ensure that women feel welcomed and not out of place after coming back from long maternity leaves, part of this program was also having policies that help these women get back in the game and allow them to occasionally work from home so they can balance work and home, in a manner most suitable for them.

Last but certainly not the least, under the DARE umbrella, DARE Academy was also launched, a platform that expands the folds of DARE to the external community by targeting young girls who are talented and ambitious but lack the opportunities to grow. 

AIESEC joins hands with Reckitt Benckiser for ‘Hoga Saaf Pakistan’

AIESEC, a renowned international leadership development organization, recently went into partnership with Reckitt Benckiser (RB), the makers of Dettol, Mortein and Harpic. The two joined hands for the ‘HogaSaaf Pakistan’ campaign comprising of various initiatives that aim to create a healthier and cleaner Pakistan. This campaign was launched on 14th August 2017 and since then, it has received immense support and appreciation by key influencers, celebrities and the public.

There’s no denying that the youth of today are the mindful leaders of tomorrow, they have the power to restructure our society in ways that others have previously struggled with. Keeping that in mind, this partnership is a well-thought step taken by RB to inspire the youth to own the cause and work towards a Saaf Pakistan. AIESEC Pakistan is an entirely youth-run organization with over 500 members nationally and presence in all the major universities of Pakistan; affiliated with AIESEC globally. Additionally, AIESEC Pakistan carries out more than 800 exchange programs and community and social projects annually. The organization firmly believes that youth leadership is not a privilege, but a great responsibility to inspire change for a better society and the world to live in. With this partnership, RB aims to create maximum awareness amongst the youth about the importance of cleanliness and how it should evolve from within each Pakistani while simultaneously taking action and spreading the message of Hoga Saaf Pakistan as a whole for others to join the cause.

“Through Hoga Saaf Pakistan, RB and AIESEC together, aspire to create mass awareness, especially with the youth by embedding Saaf Pakistan as a vision which then can become a reality. The idea is to take action and inspire others to join the cause. Several big initiatives are planned as part of this collaboration which includes but is not restricted to cleanliness drives in different cities, workshops and think tanks across universities to encourage students to come up with sustainable ideas for a Saaf Pakistan and a lot more. These big initiatives will be much more inclusive for the general public to support the cause and pledge their time for a healthier, cleaner Pakistan. Milkay lagayeigne jaan, tau Hoga Saaf Pakistan!” said Fahad Ashraf, Marketing Director of RB Pakistan.

Sarwat Gilani's new venture on confidence building through digital videos under the banner of Veet Academy:

Social media starlet Sarwat Gilani is all set to be your mentor through digital videos under the banner of Veet Academy. Sarwat is an influential personality on social media for sure, rest her acting is impactful and intense. Her short role in drama serial Zakham opposite to Faysal Qureshi was a girl who spent her life after marriage as an underdog and her recent attempt at being a mentor through digital videos for confidence building was much needed.

In the digital era mentorship is way too easy and Veet, the brand aims across women of all ages is known for feminine campaigns and programs took a step forward and initiated a digital influential campaign. Veet recently introduced its grooming institute called Veet Academy that enables girls to cherish their persona and helps transform them into successful, passionate and confident individuals, through online courses. These courses revolve around five Veet values led by five celebrity experts. The celebrities, who are living examples of each of these values include, Sarwat Gilani for Confidence Building, Aamina Sheikh for Intelligent Behavior, Hareem Farooq for Health and Fitness, Sidra Iqbal for Effective Communication and MasarratMisbah for Charm.

Sarwat Gilani, begins the Veet Academy modules by conducting a thorough course on confidence building through digital videos. Through the course, we also discover Gilani’s other passion; her love for interior designing. Linking confidence building to interior designing in interesting ways. Sarwat, therefore, believes that colours, patterns and other elements around you can also affect your mood and boost your confidence.

The course also lays emphasis upon the sphere of self-worth that enables the audience to understand the importance of discovering self-awareness and self-acceptance. Through the online program, Sarwat is inspiring young women by teaching them how to embrace their lives and making the most of each situation. Hence, the course is a blend of her wisdom and experiences, being imparted towards a younger audience with the hope that it will mould them into a confident being. The underlining message is that once you learn to love and accept yourself, you’re headed towards the right track.

Cornetto Pop Rock 2 Alert: Momina's new song Jee Liya is all set to Rock the Pop Charts!

 CORNETTO POP ROCK CLOSES THE SECOND SEASON

The second season of#CornettoPopRock2 brought four solos and two duets along with the biggest hit of the season, the patriotic music video ‘Sabz Safaid Rang’ specially made for Independence Day 2017. At its close, the season brings a music video featuring Pakistan’s sweetheart Momina Mustehsen titled ’Jee Liya’, the lyrics and music composition for which are courtesy of Abbas Ali Khan.

The music video has been directed by Dawer Khan with Asad ul Haq as executive producer. The lyrics of the song talk about how one should never stop living despite the odds and the music video depicts Momina with her friends enjoying life as it comes.
The theme for the video is finding happiness in small things in life despite all the hardships and obstacles that cross one’s path. Momina Mustehsen expressed her thoughts on the song as ‘Jee Liya is a song inspired by our stories of survival. I always aim to use my music as a medium to inspire people, to keep themselves going, strong and brave even in the light of negativity around them. If you have ever fallen down, lost hope gathered yourself up and bravely moved on, Jee Liya is a song that will hopefully connect with you.’

#CornettoPopRock2isthe second season of#CornettoPopRock, a 360O music platform, which aims to revive the pop and rock culture among the youth of Pakistan by arranging music concerts in Pakistan’s biggest cities and releasing six music videos each season with the most wonderful pop and rock stars of the country.

Will "Heer Ranjha" be able to bring stage back? In Collaboration with TCF the plays open in Karachi

Inspired by Waris Shah's poetry and based on the evergreen script of Kaifi Azmi, the play is being directed by Zain Ahmed, currently the Artistic Director of the NAPA Repertory and Festival Director of the NAPA International Theatre and Music Festival. An audience will be able to enjoy live singing by Sanam Saeed, Hasan Raza (Ranjha) and the rest of the cast. The songs from the Bollywood movie Heer Ranjha (1970) have been redone with contemporary music under the able music direction of Nigel Bobby.

The Citizens Foundation (TCF) in collaboration with Zain Ahmed presents ‘Heer Ranjha’, an Urdu Musical featuring fine actors like Sanam Saeed (Heer), Arshad Mahmood (Heer's father) and Samina Ahmed (Heer's mother). The play celebrates romantic love entwined with beautiful poetic verses and at the same time will raise funds for educating the less-privileged children of Pakistan. The stage theatre is currently being performed in Karachi and will be followed by Lahore and Faisalabad.

“Heer Ranjha has been presented on stage and in cinema many times before so the expectations are really high." said Zain

Heer Ranjha is a story of undying love that many still quote and look up to. It's an age old tale of the star-crossed lovers, Heer who belongs to Jhang and Ranjha who belongs to Takht Hazara. Upon a chance meeting, Ranjha falls in love with Heer at first sight. He is enraptured by her beauty and charms. Heer is also attracted to him but is disappointed when she discovers that their families have been enemies for generations. However, these lovers vow to fight for their love. Who wins this war of love and egos remains to be seen.

I wish team "Heer Ranjha" and TCF a huge success. The play celebrates romantic love entwined with beautiful poetic verses and at the same time will raise funds for educating the less-privileged children of Pakistan, so I am sure we will support the cause.

#HeerRanjha #TCF #TheCitizensFoundation #ContemporaryUrduMusical #EducationMatters #Pakistan #SanamBackOnStage #SanamSaeed #ZainAhmed #ArshadMahmud #SaminaAhmed #NazarulHasan #HassanRaza #MeesamNaqvi #MahaAli

For more information visit:
Facebook:   www.facebook.com/TCF.Pak.
Website:      www.tcf.org.pk
Instagram:  www.instagram.com/tcfpak
Twitter:        twitter.com/TCFPak?lang=en

Star studded Launch of EdenRobe Glamour Filled Store at Ocean Mall, Karachi.

A prominent fashion brand of Pakistan, EdenRobe launched its glamour-filed store last week at ocean mall, Karachi. The launch event was glittered with the star presence and was way not to typical, But how?  The guests and our star celebrities including Momal Sheikh, Feroze Khan, and Sarwat Gilani among many others took part in the celebratory feel at the Ludo Star desk. Feroze knocking his competitor out of the game won a huge hamper filled with lovely goodies packed with at the EdenRobe house.

About the Brand:

Providing customers high-end fashion wear, EdenRobe stands out from the crowd. The designing, material and elegance are practical yet trendy. Team EdenRobe explores different cultures and fashion trends, inspiring their customers with collections that are artistic and cultural.

Director's Note:

"As we plan to grow and provide innovate designs, we are dedicated to being the brand with high-end fashion products ensuring comfort & quality to our customers. We have marked our impression and it's our 70th fleet store, and we are working hard. This launch is an example, our new store at Ocean Mall indicates our dedication towards customers, not only in the suburbs but with a vision of expanding, we are all set to open new stores in Northern Areas, by the end of August. Working with new products and ideas is our forte since years From our new fragrance range & improvised men's formal collection are in the pipeline and about to hit your nearest stores soon."

Launch Glimpse:

The public is coming to attend the launch of @edenrobe outlet at Ocean mall! #BuyMeAnOcean #EdenRobe #NewOutlet #ThirdFloor #OceanMall

A post shared by The Ocean Mall (@ocean_mall) on Aug 12, 2017 at 6:26am PDT

#sarwatgillani at New Store Launch by #Edenrobe at Ocean Mall. Magical click by @movieshoovy @sarwatg

A post shared by Lollywood Superstars (@lollywoodsuperstars) on Aug 12, 2017 at 11:34am PDT

Momal Sheikh with Hasan Rizvi at the store launch of Edenrobe #edenrobehappening #edenrobecomes2ocean #edenrobelaunch #bbpr

A post shared by Good Times Magazine (@gt_magazine) on Aug 12, 2017 at 11:21pm PDT

Yes! you can conquer your fears! At Physiogel 'Love Your Skin' Launch Aisha Khan revealed her 'Skin, Beauty & Fitness Secrets'

Physiogel launched its first-ever digital campaign titled 'Love Your Skin' at media meet. Dr Muzna Ebrahim, Aisha Khan interacted with the media through various engagement activities, quirky rapid fire round, where Aisha Khan revealed her deep dark beauty secrets. "Close Shots not a problem at all!" says Aisha. Aisha being a genuine user of Physiogel narrated her Physiogel journey in a story which inspired the audience, her flawless skin was not as flawless back then, she lived in Canada for a long while and caught dry patches. Her doctors calm her nerves with Physiogel, "This was the first time when I got to know about Physiogel & had no idea that they will choose me after years as their face in Pakistan"

Consumers rather than fancy ads believe in what they see in real & Aisha's flawless look and "Focus Confidence" narrates her journey pretty well. 
About Physiogel, Sohail Ahmed Matin said, "Physiogel is a skincare brand which is not only clinically proven and backed by its patented Bio-Mimic Technology but is also a brand that is raising the self-awareness of consumers enabling them to take better care of their skin and hence enjoy a better lifestyle!"

‘Love Your Skin’ is all about the woman user who is impacting how she feels and looks herself.'

More about Physiogel, it allows the consumer to feel comfortable, comes in three ranges, for sensitive skin, for medium skin texture and other obviously for the ones having oily skin. Choosing the best for your skin is the key to skin success. 

 Being an actress Aisha herself has a busy regime which she shared in the media meet. Pros and Cons of applying makeup, drinking plenty of water and a balanced diet, highlighting the importance of good skin Aisha shared her first-hand experience with Physiogel. Not only Aisha but her media sister, stunning Sadaf Kanwal revealed Physiogel as her beauty bag essential. Areeba Habib & Adnan guest at the media meet gathered motivation from these beauties, However, Adnan and Aisha had a great time on stage apart from all the Physiogel discussion. Aisha is someone who is always herself, from acting to her perfect routine, the lady with the grace shared her secrets of having good skin & healthy lifestyle.
  

A little creativity with my MM Orange Lipstick

Lately, I received two newly launched MM lipsticks, for those who don't know "MM" here's a little intro, MM makeup stands for Masarrat Misbah Makeup the first halal cosmetic range launched in Pakistan. It's been a year I am MM Fan and the Depliex group.

So got my hands @masarratmakeup #orange lipstick and to make it more spicer I tried this as an orange corrector in my latest #Youtube video☺️👄👩🏻‍🎓 https://youtu.be/vgs1Xt2-fDE @masarratmakeup @walnutpk #beautyblogger #bloggerlife #officedays #lifestyle #youtuber #green #mua #junkie #followme #dubai #Karachi #london #paris #newyork #instadaily #instagrammers #productoftheday #potd #instamakeup #love #happy #beautiful #fashion #like

A post shared by World Around Me (@worldaroundramsha) on Aug 6, 2017 at 5:40am PDT

Being a bold colour fan I loved how Voila looked but the shade orange was a bit harsh for my skin tone and wondering what I could do I came up with an idea that how would it be if I make this orange lipstick an orange corrector. While filming the thing for my youtube channel I knew it will be hit and Yay! It is.

 


Watch Full Tutorial Here:

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Are you a fitness freak? Yes! Read about Body Makeover Challenge Here:

Bodybeat Recreational Centre, better known as BBRC, held Body Makeover Challenge 3 on July 25th 2017 from 8-10pm at Bodybeat Recreational Centre. It has been the third in its series of Body Makeover Challenge. The first took place in September 2016 while the second was held in April 2017.

Body Makeover Challenge is the platform that brings fitness trainers from all over Karachi to compete for various fitness challenges and prove their strength. The challenges and their judges for Body Makeover Challenge 3 were #handstandpushups judged by Hydro Fit Team, #staticsquat judged by Team My Gym, #pushupchallenge and #pistolsquats judged by Team BBRC, #plankoneleglifted by Team AQYoga, #oneminutecurlup judged by Team Club-M, and #headstandpushup judged by Team BBRC.

Bodybeat Recreational Centre is a dance and fitness studio based in Karachi. Being a pioneer in its category, BBRC aims to build a platform bringing all the fitness pioneers together. It is through this platform that it aims to educate the fitness buffs of all the options available in Karachi. BBRC believes in fitness awareness as different people have different goals and BBRC aims to provide the best program to each and every individual.

The winners for each challenge were:

Mr. Nasir Inayat Khan won#HandstandPushups

Mr. Rizwaan Noor won #CurlupChallenge

Mr. Ahmed Anwerwon #PushupChallenge

Mr. Nasir Inayat Khan won #StaticSquatChallenge

Mr.Rizwaan Noor won #PistolSquatsChallenge

Mr. Ajlaan won #HeadPushupsChallenge

Mr.Rizwaan Noor won #PlankOneLegLiftedChallenge

The winner for each challenge received a Ticket to Dubai, sports bag and G-shock watch while the event was sponsored by Wheatables and G-Shock.

For more media related updates and gossips follow me on my linked social media handles

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Faysal Quraishi Donates Blood- When? Where? - Read Here

Pakistan’s favourite actor and popular TV host FaysalQuraishi has proved himself to be the finest of them all!   But, how?

In an effort to encourage more people to donate blood FaysalQuraishi has recently decided to have his fingers pricked, and presenting his own veins in support of the Kashif Iqbal Thalassemia Care Center (KITCC) blood donation request.

According to reports, Faysal received a voice note from the representative of KITCC informing about the urgent requirement of fresh, healthy, blood donations to save lives of their young patients.

An official statement from FaysalQuraishi quoted him saying, 

"I really want to support this appeal because giving blood is such an amazing thing to do. Blood isn't just needed when people have accidents - it's also used to help treat health conditions like cancer, thalassemia, long term illnesses and in maternity care. I would urge healthy people to consider blood donation as it takes only a little of your time, but can save lives…”  

 How can we be a part of this venture?

To find out if you are eligible to become a blood donor and make a date to donate please call KITCC 

on 0335 2890020.

 Disclaimer: "Blood cannot be given more frequently than 16 weeks, which is only three times a year. To find out more please consult your physician."

Don't Judge a Mother by her Profession-Yes! you heard it right Sunny Leone Adopts a Girl.

Being super judgmental our society is lacking in basic ethics each passing day. Recently, former Porn Star Sunny Leone shared her moments with a cute little girl which she adopted earlier in this month. So what went wrong then? Her profession? The society we live in chokes a single mother, single father transgender now a porn star. Their basic right of becoming a parent is a public property now, but why? 

Apart, from some judgmental asses, we have some sense able ones as well...

Congrats..you guys will make awesome parents.this is amazing! God bless from ur swaggy fam @MANJmusik @nindykaur Noopsta@SunnyLeone Daniel pic.twitter.com/tSyMv8ArIB

— MANJmusik (@MANJmusik) July 25, 2017

I admire you for adopting a child @SunnyLeone and Daniel. Blessings and love to your baby. May you have a life filled with shared happiness.

— Dia Mirza (@deespeak) July 25, 2017

I admire you for adopting a child @SunnyLeone and Daniel.- Diya Mirza But, Here's what I want you guys to read...

nice but u know diya ji beti ko bada pyar se carefully rakhna padta hai...sunny ji aap glamerous kam rhiye bcoz bachon pe effect hota h .

— @rohtashmandan (@rohtashmandan6) July 25, 2017

Wow! He just said that! I am sure his amma behen are safe from this advice... And this another one will blow your minds, this guy actually said that.... & he must be feeling so proud Right?

Do you also admire her for increasing interest in porn among youth. Even oldies are searching her (source google)

— Lalit Kumar Sharma (@lalithitechbwn) July 25, 2017

What are your thoughts about Sunny's bold move? I am sure she did it for her peace of mind but, can we please "SPARE" her & her little one? 

Respect....

Sarwat Gilani 's Fertility Is Not Your Problem- Actress Shuts Gossipers!

Mind Your Own Business! Says Sarwat face book post yesterday, here's why!
Recently, Sarwat became a mother of a beautiful son, but there's a problem. Period. People who think everything is their business came out and back lashed Sarwat for getting pregnant again and again. Mind my language but "Yahan Bacha Paida Karna Bhi Gunnah Hay or Nah Paida Karna Bhi"  


Why is it everyone's business to comment on how many children should I have? Why is it anyone's concern how late or soon should I have them and funnily enough why is it always men who have such lame concerns? My fertility is certainly not your problem nor an excuse to have a conversation or make a joke. Don't misunderstand my politeness for weakness! You all know who you are! Get a book on how to converse with a lady who already keeps you at a distance or next time you shall be tagged! - Says Sarwat

This little heart stealer!

A post shared by Sarwat Gilani Mirza (@sarwatg) on Jun 29, 2017 at 1:57pm PDT

My fertility is not your problem, neither my independence.. Since the day I have become a 
mother, I am hearing the only thing you know what? When are you getting another one..... "Ab Paida Bhi Karlo" nobody spares us the ones who want babies and the ones who don't want one.
I love the fact that Sarwat came forward and gave lashers a word for their entire life.... You all know who you are! says Sarwat because she knows them in person.
Public figure or not, certainly fertility & marriage are two of the most questionable things in the east, no idea about the west, so I reserve my thoughts about that.
Hats off Sarwat for doing this, for the ones having babies and for the ones who don't want...

Respect..

Project Ghazi trailer unveiled

GYR Films recently hosted a press conference in Karachi for Pakistan's first superhero film, Project Ghazi set to release on July 14, 2017, where the trailer of the film was showcased to the members of the media for the first time.

#ProjectGhazi is directed by Nadir H. Shah and produced by Syed Mohammad Ali Raza. The action sci-fi has been completely shot in Pakistan and stars Sheheryar Munawar, Syra Shehroz & Humayun Saeed in pivotal roles. Background score has been composed by Taurees Habib, who has been part of the music team in Hollywood film & television productions like Interstellar, Batman vs Superman, Man of Steel (Superman) to name a few.

“I am honoured to have worked with a team of extremely talented individuals who have put their all in the movie.” shared Syed Mohammad Ali Raza, Producer of the movie.
“It’s a unique genre for Pakistan and could open doors for new and unexplored stories to reach audiences.” said Nadir H. Shah, Director of Project Ghazi.

“Mondelez is committed to supporting talent and we believe that local talent plays a vital role in the development and image building of a nation. We are extremely excited about the rise of new cinema in Pakistan and looking forward to lending our support to such promising initiatives - like Project Ghazi - in the future as well." Shared  Usman Muneer, MD Mondelez Pakistan.

About Project Ghazi:

Project Ghazi is the first ever super hero movie to be made in Pakistan and the cast includes Syra Shehroz, Sheheryar Munnawar, Humayun Saeed, Aamir Qureshi, Adnan Jaffer, Raza Hyder and Nusrat Hidayutullah. Project Ghazi’s story is all about Pakistan's super soldier program and it is a battle to defeat a sinister organization bent on creating chaos and mayhem across Pakistan.

For more information visit:

Facebook:  https://www.facebook.com/projectghazi/

Instagram: https://www.instagram.com/filmprojectghazi/

Heels Launched in Style at LuckyOne Mall

 Heels launched its flagship 

store at Lucky One Mall, Karachi on Thursday 15 June 

2017. The launch event was attended by celebrities and 

A-listers, besides socialites, media personnel, friends and

 family. 

Spearheaded by Ashraf Mayia, Jawad Durrani and Asim 

Hafeez, Heels strive to offer the best in footwear to 

its discerning clients. 

At the grand launch, the brand also introduced its 

latest Eid collection titled ‘A Festive Affair’. 

The evening commenced with the arrival of television 

stars followed by the ribbon cutting ceremony performed 

by Mr Mirza Ishtiaq Baig and celebrated actor Minal 

Khan. 

This was followed by an entertaining fashion show 

showcasing the best of heels. Models could be seen 

adorned in smart western wear sporting smart and trendy 

footwear by Heels. The models had been beautified by 

Beenish Pervaiz.

During the fashionable presentation, lip-smacking hors 

d’oeuvers and cocktails were also served to the delight 

of the guests. 

The event was well-organised promising to set a new 

milestone for the brand.

The event was organised by T-Factor Events; styling and 

wardrobe by Thomas Fernandes. Media management and PR 

was handled by IDEAS Events PR.

Onederland at LuckyOne mall hosts its first CSR Activity For Awareness

The one-stop family entertainment destination, Onederland hosted its first CSR activity to bring joy into the lives of children from SOS Village and to create awareness about their existence through social media. 50 Children from the SOS village, local bloggers and Instagrammers and prominent celebrities Humaira Asghar Ali and Junii Zeyad took part in the activity, apart from the management of LuckyOne mall and Onederland.  

The programme included fun-filled rides at the futuristic indoor park, followed by a cake cutting ceremony, culminating in an iftar. The children of SOS village had a delightful time enjoying the rides and taking pictures with the celebrities and social media presence on the occasion. They appreciated the sumptuous iftar provided by the eateries at LuckyOne mall’s food court – California Pizza and Burger Shack.  

It may be remembered that Onederland opened its doors to the general public last month with the opening of LuckyOne mall, and plans to hold regular CSR activities under the umbrella of OnederForAll initiative which aims to develop the society and also aligns itself with the CSR arm of the mall, LuckyOne cares. 

#OnderFORALL #InstameetOnederland #OnederlandMeet